Editors will buy a book for one or more of the following reasons. By knowing what these reasons are, you can then design a marketing plan with these features in mind.
4. They love it enough to publish, regardless of its commercial potential.
5. It's a book that deserves to be published because of its value to a cause or the country.
6. An editor is passionate enough about it to overcome any doubts the house may have about the book.
7. A new editor has arrived from another house and is building a list.
8. The publisher has the opportunity to reflag a successful
Publishing Your Own Book Of Poetry Many established poets published themselves initially, some of them do so continually. In the literary arena that currently exists this is very acceptable and respected. But .....
author from another house.
9. The book will be the first in a series with strong growth potential.
I have to admit to being readily impressed by company names. Maybe it's an age thing. You see, I was around when .....
10. The idea for the book is brilliant.
11. The idea for the book is timely.
12. The writing is superb.
13. The title alone will sell books.
14. An author's promotion plan guarantees a book's success.
15. The author is a media magnet who can guarantee enough publicity to make the book successful.
16. The author has a national platform such as a column or a radio or television show that will guarantee continuing
1-2-3 Submitting Your Work To Publishers I've finished my first book: each word has been read and re-read, each sentence edited, each page a labor of love. All my family .....
exposure for the book.
17. The publisher thinks that the book will back list and become an evergreen (like evergreen tree -- sells for a long long time).
18. The book has subsidiary rights potential including book clubs, audio cassettes or foreign, electronic or movie
19. The book has adoption potential in schools or universities.
20. The house has published similar books with success.
21. The book is on a subject that the house has or wants to build a list on.
22. Overcome by auction fever, publishers convince themselves that, despite the profit-and-loss statement rated to determine the book's value, they pay whatever it takes to outbid their rivals. ......
