...... 14. An author's promotion plan guarantees a book's success.
15. The author is a media magnet who can guarantee enough publicity to make the book successful.
16. The author has a national platform such as a column or a radio or television show that will guarantee continuing exposure for the book.
17. The publisher thinks that the book will back list and become an evergreen (like evergreen tree -- sells for a long long time).
18. The book has subsidiary rights potential including book clubs, audio cassettes or foreign, electronic or movie rights.
19. The book has adoption potential in schools or universities.
20. The house has published similar books with success.
21. The book is on a subject that the house has or wants to
Publishing Your Own Book Of Poetry Many established poets published themselves initially, some of them do so continually. In the literary arena that currently exists this is very acceptable and respected. But .....
build a list on.
22. Overcome by auction fever, publishers convince themselves that, despite the profit-and-loss statement rated to determine the book's value, they pay whatever it takes to outbid their rivals.
23. The author wants to switch houses.
24. The editor discovers the book on a trip to a book fair and thinks it will sell, or is caught up in the excitement surrounding the book, or wants to justify the trip.
25. The publisher is sending the industry the message that because of new management or despite changes in the house, the house is a player.
26. The book being sold may not be a big one, but future books will have bestseller potential.
27. The author has a personal connection with someone in the house with the power to buy the book.
28. Publishing the book will enhance the house's prestige.
This is not a definitive list. John Saul, a novelist, observed if publishers don't want to buy a book, they say "It's been done to death." If they do want to buy that
Offer a customized e-information product instead of writing a whole ebook and guessing what .....
book, they'll say, "Always works."
(c) Copyright, Catherine Franz. All rights reserved.
About the Author
Catherine Franz, a Certified Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: http://www.abundancecenter.com blog: http://abundance.blogs.com
