8 Advantages of Publishing Your Own Book as an Entrepreneur
As an aspiring or an established entrepreneur, you are an expert in something, but does the rest of the world know' You have a wealth of information, experience and knowledge that you can package into a book that will benefit others. This truly is the information age and people want to know what you know.
1. A book will give you unbelievable credibility which increases the respect you will receive from customers and business associates. Wouldn't you be more likely to purchase widgets from the business person who wrote the book on widgets' New customers are more likely to take advice from, or purchase the services/products from, an established author. Many consultants increase the levels of their business simply by writing a book on their area of expertise.
2. The typical business person might run into roadblocks when seeking media recognition and publicity for their product or service because the media tend to see this kind of exposure as advertising. However, books receive exposure in the form of reviews or features all the time. Books make great print stories and authors make great featured guests on radio and television shows. Sure beats pulling together an advertising budget.
3. Writing a book gives you instant expert status. If you wrote the book, you are now seen as the authority on that subject by others. And you are! You will have now proven that you know what you're talking about. You will show, in writing, that you know your business area inside and out.
4. Most entrepreneurs love to hear that publishing a book can easily lead to increased fees. People will pay more to work with an established expert then someone who seems less established in a business. Your book has just given you instant added credentials. It would be nice to add 'author of'' behind your name, wouldn't it'
5. If you are not already a consultant, a book along with your proven expert status could bring you new consulting opportunities where you can bill for your time to educate, speak to and work with other companies and individuals helping them succeed through what you know.
Self Published...is It Better? When you're known as a writer only to family, friends and a handful of people around town is it wise to wait for traditional publishing companies to bite .....
6. If you have a service business or you are selling products already, a book will allow you to add a product to your existing business. Expanding your line is never a bad thing and will open up all kinds of doors in your marketing plan.
7. If you aren't already on the internet (and you should be, but that's another article), you can add online marketing to your marketing plan with your book. There ......
