How To Publish A Book |
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Book Marketing 101 for Self Published Authors
And - they must be identifiable: Make a list! Which groups would be interested in your book' Why' Who is next' Why should the need or want your book' (remember this ' someone is more likely to buy something they NEED before something they WANT) Now ' narrow it down even more. Years ago books on computers were all the rage ' the market was saturated at the 'beginner' level, and it seemed impossible to get anymore books into consumers hands. Then a company came along with the bright idea that they would write a computer book for beginners ' but beginners who felt intimidated by their computers ' and the now ubiquitous and quite famous 'For Dummies' series was born ' at the time the books hit, there were nearly 3 dozen titles out for beginners. Yet this one scooped up nearly a 70% market share overnight. The rest were left to fight for the scraps. Find a unique angle about your book ' and don't try and be everything to everyone, because you can't ' instead target 100% of a specific part! 3 - Where will you sell your book' Start Worldwide (world wide web that is) and then get local: Where are your customers' Probably scattered around the country. Use the power of print on demand and just in time fulfillment to deliver books all across the nation without having to print hundreds at a time. Where does your customer hang out online' What magazines and papers do they read' What stores do they frequent ' that AREN'T bookstores' What associations, clubs, or affiliations do they join' What conventions to they go to' How can you reach them' Promote your books where you find your potential buyers. 4 - How will you promote your book' The least expensive and most effective ways to promote books are with book reviews, news releases, search engine registration, and some form of highly targeted direct advertising ' such as email campaigns, news releases, and pay-for-performance click through advertising. Longer term promotions include author signings, TV and Radio spots, and tradeshows ' these are also the most difficult, time consuming, and expensive to secure. Do NOT neglect the power of you the author ' many publishers promotional packages include materials that can help turn you into a promotional machine. Business cards, posters, bookmarks ' all are available to support your marketing efforts. Follow these steps on creating a plan for your book, and you'll find it much easier to create an effective and efficient marketing program for your book. How To Be A Published (non-fiction) Author TURNING YOUR IDEA INTO A BOOK With general non-fiction there is usually room for a good ..... ABOUT THE AUTHOR How Three Publishing Myths Kill The Author the author community. His company provides a full range of Agents and publishing houses have their best interests at heart, not the author's. Save yourself from headaches, disappointments, and ..... services to authors, from editorial to page layout to marketing and fulfillment. |
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