Distribute Your Self-Published Book Online (Part 2)
If you are discouraged because traditional methods of
distribution haven't brought you the profits you wanted, think
Internet distribution. This method is good for the long haul and
costs you the author little time or money. With Online distribution
the author gets to keep all the money.
Whether you have a Print on Demand (POD) book or an
eBook, you the author can become your own distributor these
ways:
1. Distribute through two-step email promotion campaigns.
You don't need a Web site to sell products. Benefit from the
easy and preferred way to buy by many people out there in
cyberspace.
First Step: Send your different email lists a freebie. Think of
your groups--customers, clients, ezine subscribers, ePublishers,
teleclass groups, and networkers. Offer a free answer for a
question with your expertise. Offer a free "Special Report," or an
excerpt from your book. This will start your relationship off on a
good foot. (Increased sales come from trust developed during
relationship marketing more than anything else)
Second Step: Follow up the freebie with your sales letter for
your product or service. Each sales message includes: headline
to capture attention, background of problem, where the potential
buyer wants to be, benefits and features of how to get there.
Add testimonials and be sure it's credible and sincere.
Be sure to ask for the sale and include several easy ways to
buy--toll free number, fax or mail an order form placed at the
end of the sales letter, or if you have a Web site, a link to where
they can buy with a secure provider.
2. Distribute through your own ezine.
If you want to attract more credibility, trust, and sales, then write
your own ezine. Your potential clients and customers expect a
Benefits Of E-PublishingE-PUBLISHING BENEFITS WRITERS AND ARTISTS Just like all other aspects of life, the digital revolution has taken on the world of publishing also. With digital publishing coming ..... lot of free information, so give it to them. In your ezine include a
feature article, editor's note, resources and tips. You'll get to be
well known as the "expert." In each ezine, add your sales
messages for your products or service. Keep your ezine regular-
once every two weeks or once a month to start. Keep it
short--a real challenge to many of us.
3. Distribute by submitting how-to free articles to top opt-in
ezines.
Online readers love free information. They subscribe to ezines
that you can submit your well-written article to. After learning
acceptable article formats from a book coach, start subscribing
and submitting them. Collect 5-10 edited articles before you
send. Thousands, even 500,000-targeted potential buyers will
see your article with your signature file on it every time you
submit it.
Be sure your product is already up on a Web site. Many Web
publishers will take your e or print book, sell it, and distribute it
for you for a commission of 50% or so. This is great for people
who do not have their own site.
4. Distribute through your signature file on every email you
send.
At the bottom of each email is a signature file. It should have
your name and title, your top benefit, a free offer, a link to where
your book is sold, your email and Web address, and your local
phone number. Everyone on the net accepts this subtle
promotion form. If you do not include it, you are passing up an
easy way to draw attention to your product.
5. Distribute through your own Web site.
Creating your Web site with marketing pizzazz. Don't just be
creative and put up colorful graphic. Put up order pulling ad
copy that convinces your visitor to buy. Create a sales letter that
includes links to the buying page where your customers can buy.
Be sure your sales letter is long enough to include your
customers' resistance, benefits and features of your book, and
multiple testimonials. Ask a book or Web coach ......
Read More ...
|
