The decision to publish a book is very exciting! It causes the creative juices to flow and the .....
...... like every other piece of marketing communication the book title has to offer or at least suggest a benefit to the reader.
It's the title people react to when they see a book displayed, whether that's on a shelf in a bookstore or online. When people are looking through books you only have one chance to get their attention, which is why your title needs to be powerful enough to stop them in their tracks.
There are two basic publishing routes you can choose: self-publishing, or conventional publishing by an external publisher. In addition there are a few hybrid options available, as well as publishing services organizations which offer services to self-publishers on a menu basis.
The conventional publisher
The advantages of getting your book published externally are:
We all work hard to write that hot prospect pulling ad but many times we get .....
'The percentage of each sale you receive will be far less than if you self-publish
Finding a publisher to approach is easy with the Internet. Because publishers tend to stick to specific genres of book (called "lists") you'll find them simply by searching for your type of topic via a search engine or on Amazon. There are also print directories of publishers, such as "Writers' and Artists' Yearbook" in the UK.
Most publishers have websites, and some even give you the option to submit your preliminary book proposal online - which is well worth doing.
Approaching publishers and submitting proposals
If you're going into a publisher cold, you're best to start with a covering letter addressed to the correct person, and enclose with the letter a one-sheet on which you describe the essence of the book. Then wait for feedback before you submit proposals.
