My Path to Self-publishing
How Not To Get PublishedHOW NOT TO GET PUBLISHED Copyright 2001, Michael LaRocca http://free_reads.tripod.com (This article may be freely published with author's information intact ..... ...... the finances of my book being published by a traditional publisher, I really became discouraged. It soon became clear that, unless I had a major bestseller on my hands, I wouldn't be seeing much--if any--profit. Even if it was a moderate success, this is what I was looking at as a "new" author: no advance and only 40% royalties on the wholesale price of the book. If any money was to be made, it would be going to the publisher--not me! So much for dreams of grandeur!
STICKING TO MY STORY
Given the personal nature of my book, I decided I could not and would not change it dramatically to better fit into a marketing "category." By this time, more than two dozen people had already read my manuscript--and I had received universal encouragement from them to get it published so that its message could be read by others. As expected, my decision to not change slammed the door shut on the publishing interest I had generated, so it was time to consider another path . . . and I landed on the path to self-publishing.
COMING FULL CIRCLE
A decade ago, this path would have been too cost prohibitive for me to even entertain. A decade ago, this path also carried the stigma of "vanity" press and low quality--self-publishing was the apparent bailiwick of those whose works were not good enough for a "real" publisher.
Not so anymore. And interestingly if you turn the clock back a century or so, self-publishing was the norm with most writers--Dickens for example--who published and then peddled their own works. Seems we've come full circle and it's mainly due to the advent of high quality digital printing services, powerful software layout and design applications, and the reach of the World Wide Web. Technology has not only made it possible for authors to design and publish their books more economically, but has also provided a world-wide forum through which they can sell.
DO IT YOURSELF APPROACH
Financially, once production costs are covered, an author (who is also the publisher) who aggressively markets his or her work and creates a "buzz" can actually turn a profit--not to mention the possibility that the self-published work might find its way, deliberately or not, into the hands of agents and other power brokers in the traditional publishing world.
Self Published...is It Better?When you're known as a writer only to family, friends and a handful of people around town is it wise to wait for traditional publishing companies to bite ..... In my case, I was fortunate that I was also able to do all of my own editing, photography, graphic design, layout, pre-press work, and then build a Web site (www.mattmcgovern.com) with a marketing plan to support the book. My only "cost"--other than the time it took to write the book, design it, and develop the Web site--was the actual printing.
Granted, my total do-it-yourself approach may have taken self-publishing to the extreme, and most authors will likely need to outsource editing, book design, and Web design--but the cost of producing a well-designed, digitally-printed book, along with a Web site to support it, still remains in a range that makes self-publishing a viable and attractive option.
IT STILL REQUIRES TALENT . . . AND PERSEVERANCE
Of course, you still need the talent to write the book and a strong desire both to tell your story and to sell it, but self-publishing is a reasonable alternative--for a host of reasons--and it is becoming more and more common.
Self publishing no longer carries the stigma of substandard work. Self publishing seems to have found its own niche--quality works that can't be categorized to fit neatly on a book store shelf, written and published by authors who believe in their message so strongly that they are willing to invest their own time, money and effort into the entire process.
Copyright (c) 2004 by Matt McGovern--All rights reserved.
About the Author Matt McGovern combines a rare blend of creative and technical know-how with years of experience and a balanced and purposeful approach to life. He has authored and edited numerous books, e-books and e-zines. Get "Know-How" his free e-newsletter at www.700acres.com/pages/ad_archive.html or explore life, death and beyond with his novel, "CURRENTS-Every Life Leaves an Imprint" at www.MattMcGovern.com/books.html.
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