How To Publish A Book

Self Publishing Success Starts With Marketing

Self-publishing is not for the faint of heart. The publication process is lengthy, involves a considerable number of detailed, administrative tasks and can be expensive. This is the easy part; the real challenge involves 'S & M' ' sales and marketing.

For an author to become a successful self-publisher, he or she must make a paradigm shift in consciousness from author to entrepreneur, and view their book in the same way that Madison Avenue gurus view the newest shampoo. An author has to be able to do a dispassionate analysis of the market the book was meant to reach. Is its greatest appeal to young people' Senior citizens' Men' Women' Members of a minority group' The definition of a market ' or markets ' will help to determine and focus the ensuing marketing campaign.

Next, the author must develop a marketing plan. How can I reach my market most effectively' Freelance authors are already aware of the plethora of niche publications on the market. Now, instead of contacting these publications for submission guidelines, the self-publisher needs to contact the advertising department for rate and data information. Information such as 1) per-issue circulation, 2) average response rates for classified and / or display advertisements, 3) advertising rates and specs for display advertising will allow a self-publisher to determine the cost per contact. If a book involves specialized information, the self-publisher can afford to advertise in low-circulation, niche periodicals, as the audience of those periodicals may well be the exact type of individual most likely to benefit from the book.

Books which were written to appeal to a wide, general audience will have to be marketed with a larger media blanket. Diet, self-help and money management books do better with radio or television publicity. These media have higher costs, but over the long run, the per-contact cost is smaller, due to the greater number of people reached.

The question of cost brings us to the next challenge: a marketing and advertising budget. How much are you willing to spend, and for how many years' Launching ......

Read More ...

7 Invaluable Tips: Getting Your Articles Published Online

5 Essential Online Tools For Writers And Publishers

ABC's Of Publishing - About Agents

3 Reasons EBook Publishers Need AutoResponders

7 Steps To Successful Publishing

A Perfect Fathers Day Gift: Publish Dad's Story As An E-book

8 Tips To Get Publishers To Notice You

A Quick Guide To ISBNs For Self-Publishers

An EBook Publisher's Dilemma: Should I Use PDF Or Exe Format

5 Steps In Publishing And Selling Your First E-book

5 Self-Publishing Ways To Earn Continous Cash

A Publishing Genius Finds Niche!

Arouse Your Short Story And See It Published