How To Publish A Book |
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Self Publishing Success Starts With Marketing
It seems like everyone is talking about RSS Feeds. They've been around for years but the buzz is up about them as the technology continues to go ..... Books which were written to appeal to a wide, general audience will have to be marketed with a larger media blanket. Diet, self-help and money management books do better with radio or television publicity. These media have higher costs, but over the long run, the per-contact cost is smaller, due to the greater number of people reached. The question of cost brings us to the next challenge: a marketing and advertising budget. How much are you willing to spend, and for how many years' Launching any new business venture generally requires five years to begin turning a profit, and the first two years concentrate on developing an identity and 'brand awareness.' In other words, it may take an author two years for anyone to become aware of his / her existence, let alone want to purchase their book! Too many self-publishers give up on marketing after the first year, and wind up selling their book at garage sales. Finally, marketing efforts need to begin before the book is published. If an author builds interest and excitement while their book is still in the 'proofing' stage, the outcome could easily be immediate demand upon release of the book. One of my clients did this, and sold 100 copies of his book before he received his first shipment. Along with publications written to help authors improve their writing skills, the self-publisher should reference books or audiotapes relevant to promoting and marketing small or home-based businesses, such as Jay Conrad Levinson's Guerilla Marketing. Promoting your work doesn't have to be torture or outrageously expensive. Well-planned, consistently executed promotion will get your book on bookshelves, as long as you are willing to invest patience and persistence in your marketing efforts. Jean Fritz is the owner and chief editor for JMT Publications ( http://jmtpubs.tripod.com |
THE KEY TO PUBLISHING FICTION IN EZINES |
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