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...... tool. When you include the essential "Seven Hot-Selling Points" before you write chapter one, you'll sell more books than you ever dreamed of!
1. Write for your one preferred audience. Not everyone wants your book. Find out what audience wants/needs your book' What problems does your book solve for them' Create an audience profile and keep your audience's picture in front of you as you write. Ask yourself, is my topic narrow enough' The Chicken Soup For The Teenager, For The Prisoner, and other specific groups sold far more copies than the original Chicken Soup.
2. Write a sizzling book title including benefits. You have 8 seconds to hook your potential buyer. While an eBook cover doesn't need fancy graphics you will want to create one that can be printed
both in color and black and white. It must be easy to see and read. Your title and cover should compel your audience to buy.
3. Write a thirty-second "tell and sell." You only have a few seconds to impress your potential buyer. Include your title, a few benefits, and the audience. Use sound bites to grab attention. _Write, Finish, and Publish your eBook Fast to Pull Online Sales_ shows professionals how to shortcut each step of writing, publishing, and promoting a salable short eBook.
Include a sound bite that grabs attention such as "It will do more for you than instant cappuccino." You may also want to compare your book to a successful one such as "How to Write an eBook Fast!" is
the "Fast Lane" companion to Dan Poynter's "Self- Publishing Manual.."
4. Write your sales letter before you write your book. This important sales tool gives the benefits your potential buyers want. Include compelling ad copy, benefits, testimonials, and a small blurb about you, the author. If your potential buyer likes it, they will buy on the spot.
5. Write your eBook's introduction. Include the problem your audience has, why you wrote the book, and its purpose. In a few paragraphs include more specific benefits, and how you will present it
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(format). Keep it under a page. Your introduction will help you write your sales letter.
6. Create a table of contents. Each chapter should have a title, preferably a catchy one. If your reader can't understand the chapter title, then annotate it. Add some benefits or a sub title. In my first chapter called "Why Write an eBook'" I added this partial list of benefits: Ongoing lifelong multiple streams of income, credibility as the expert, products sell easily online, buyers are more targeted and hence you create more profit.
7. Reach out to opinion molders. After an initial contact of asking for feedback, resend them the same chapter and the table of contents of your book. Ask for a testimonial then. These influential contacts' testimonials will help promote your eBook Online.
Design every part of your eBook to be a sales tool and a beacon that brings out your best: writing--compelling, understandable, organized, and enjoyable. Your book can sell to thousands, even hundreds of thousands.
Look Out! New Trends In Self-Publishing Unless you've been hiding out in a cave somewhere, you've most likely noticed a significant movement towards the publishing of eBooks, .....
